KFC Yum! Center

Creating A Premium BRAND Personality

For most people bourbon is a drink that comes in a glass. And no one is more famous for it than Louisville, Kentucky. There, bourbon is also a spirit that lives in the community’s minds and hearts, and shapes the way of life that combines heritage with innovation, authenticity with a brand of Southern hospitality unlike anyplace else.  This is the same passion and spirit that guided the creative inspiration behind the reinvented Premium Club brand platform Chameleon DG developed for the KFC Yum! Center.

Chameleon DG developed a focused Premium Club brand identity platform that represents the traditional bourbon labels originating in this area, symbolizing the passion and unique culture of Louisville as a whole, and one that fans, teams, clients, residents, associates, can identify with and relate to bringing a deeper sense of awareness and loyalty to a Premium brand that lacked an identifiable personality.